Sara Lee SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2377
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SWOT Analysis of Sara Lee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sara Lee - Hillshire Brands

Parent Company

Sara Lee Corporation

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Everybody doesn't like something, but nobody doesn't like Sara Lee

USP

Out-doing rivals on the basis of differentiating qualities of their products

STP

Segment

Business segments: Meat  products, bakery, food service

Target Group

Food manufacturers, grocery and meat wholesalers and retail traders, restaurants

Positioning

Striving for higher quality, wider product selections &healthier options

SWOT Analysis

Strengths

1. Strong brand portfolio within food and beverage markets provides stable revenue growth
2. Large number of registered trademarks in public consumer markets
3. Diverse supplier base
4. Deep-rooted financial and management expertise

5. Good brand presence and customer service makes it a popular brand

Weaknesses

1. Sales volumes have slipped steadily in recent years due to a mix of price increases to cover commodity costs, stale product packaging and a heavy focus on cost-cutting

2. Reliance on Wal-Mart curtails pricing and discount flexibility

3. Highly competitive industry

Opportunities

1.After the spin-off can focus only on meat-centric food products and foodservice operations to gain market share in North America
2.Hillshire name will help retain the strong equity with consumers and customers
3.Emphasis on new product development, marketing investment and disciplined cost control for revenue growth

Threats

1.Highly publicized meat-related health issues
2.News articles/broadcasts about diseases in animals, product contamination & their harmful effects on consumers
3.Laws and regulations

Competition

Competitors

1. Tyson Foods Inc.

2. Cargill Inc.

3. Kraft Foods



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