Tingyi Holding SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1417
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SWOT Analysis of Tingyi Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tingyi Holding

Parent Company

Tingyi Cayman Islands Holding Corp

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

You deserve it

USP

Strong brand appeal and the continuous customers’ support for “Master Kong”

STP

Segment

Product segments: instant noodles, beverages, baked goods, soft drinks, bottled water

Target Group

Teenagers/Housewives/restaurants/chefs/hotels

Positioning

Providing consumers with quality, safe and delicious food

SWOT Analysis

Strengths

1. Extensive sales network consisting of over 550 sales offices and 91

warehouses serving 6,000+ wholesalers and 86,000+ direct retailers
2. Strong brand appeal of its products
3. Continuous innovations to come up with more diversified, delicious and nutritious quality products
4. Production standardization and automation of integrated box and

sales volume packing expands its per capita sales

Weaknesses

1. Pressure of increasein prices due to high volatility of raw material costs, rising labour costs and other costs

2. China’s lower percapita consumption relative to other countriesaffects revenue growth

3. Focus on teenagers for its Master Kong thus ignores other potential customer segments

Opportunities

1.Changes in the structure of income distribution and the acceleration of urbanization will increase the level of food consumption amongst low to middle income earners provides an enormous room for growth and development opportunities for the instant food, leisure food and beverage industries
2.Strategic alliance with other global brandsin beverage business

3.Explore the new markets on the basis of consolidation of the existing market leading position in China

Threats

1.Complexity and dynamics of the domestic and overseas economic environments
2. Intense competition among industry players
3.Unstable weather conditions during winter and the Chinese New

Year

Competition

Competitors

1.First Pacific Company Limited
2.Uni-President Enterprises Corp.
3.Nissin Food Products Co., Ltd



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