Providing consumers with quality, safe and delicious food
1. Extensive sales network consisting of over 550 sales offices and 91
warehouses serving 6,000+ wholesalers and 86,000+ direct retailers 2. Strong brand appeal of its products 3. Continuous innovations to come up with more diversified, delicious and nutritious quality products 4. Production standardization and automation of integrated box and
sales volume packing expands its per capita sales
1. Pressure of increasein prices due to high volatility of raw material costs, rising labour costs and other costs
2. China’s lower percapita consumption relative to other countriesaffects revenue growth
3. Focus on teenagers for its Master Kong thus ignores other potential customer segments
1.Changes in the structure of income distribution and the acceleration of urbanization will increase the level of food consumption amongst low to middle income earners provides an enormous room for growth and development opportunities for the instant food, leisure food and beverage industries 2.Strategic alliance with other global brandsin beverage business
3.Explore the new markets on the basis of consolidation of the existing market leading position in China
1.Complexity and dynamics of the domestic and overseas economic environments 2. Intense competition among industry players 3.Unstable weather conditions during winter and the Chinese New
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