SWOT Analysis of Uni-President with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Uni-President Enterprises Corporation
Food and Beverages
Everyone’s all-time symphony of food; Food precedes everything else
Providing the best products and services for all consumers by keeping up to date with the global and local consumption trends
Product categories include feeds, flour, edible oil, soy sauce, meat products, instant noodle, bread, beverages, dairy products, frozen food and health food
Delivering good quality, good credibility, good services, and fair price
1. Through their intensive channel system, farmers can sell their agricultural products easily. Moreover, it also indirectly increases farmers’ desires to manufacture products of high qualities by using Uni-President fertilizer, creating a win-win situation. 2. The use of lightweight package reduces packaging costs and protects the environment 3. Over the years, it has successfully created many innovative and breakthrough products that are lead in the market, 60+ new products were launched in a single year 4. With 200 affiliates, its convenient stores, as well as distribution, construction, finance and recreation operations are established all across Taiwan, US, Canada, China and other Southeast Asian countries
1.Limited by location, resources, temperature control conditions, expiry dates and other factors, it is domestic oriented. Yet, the low entry barrier makes the industry highly competitive.
2.Transferring production costs to consumers is difficult due to non-controllable raw material prices, increased price awareness and food safety concerns from consumers 3.Gross margins and brand value in dairy products have suffered as new competitors emerge and distributors are keen to engage in price wars for short-term profits.
1.Emphasis on superior product quality to enhance competitiveness 2.Adopting diversified strategy, such as integrating distribution channels, entertainment, tourism, hospitality and etc. to increase financial performance. 3.Frozen food, fresh good, and nutrition product will be the categories of the highest growth potential in the food industry in the recent future as due to changes in Taiwan’s population structure a “one-person” business opportunity, in which single, eat-out and elder people are the main consumers.
1. Unstable currency exchange rates
2.Rising environmental and food safety concerns 3.Increasing gap of global food supply and demand
4. Irregular global weather, increasing demands from the emerging market and bio-fuel, and international capital movements, might contribute to less sales opportunities, higher costs and less profit
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