Nestle BarOne SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5059
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SWOT Analysis of Nestle BarOne with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bar One

Parent Company

Nestle

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Kaafi hai ;Good Food Good Life

USP

Bar of chocolate that is hard outside with soft caramel nougat inside

STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

Its enough for one to succeed

SWOT Analysis

Strengths

1.Strong Nestle brand name

2.Excellent advertising and visibility

3.Good product distribution and availability

4.Perfect Substitute to Cadbury's 5 Star

Weaknesses

1.Food products have a limited shelf life

2.Overshadowed by 5 Star always

Opportunities

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Nestle's successful brand more

4.More Advertising

Threats

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3.Health Concerns

Competition

Competitors

1.Cadbury's 5 star

2.Mars


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