Nestle Polo SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3126
Advertisements

SWOT Analysis of Nestle Polo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Polo

Parent Company

Nestle

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

The mint with a hole

USP

Sweet mint tablets with a unique ring shape

STP

Segment

People looking to have sweet after mint

Target Group

Youth from middle and upper class

Positioning

The mint flavored chocolate with is in the shape of a ring

SWOT Analysis

Strengths

1.Good packaging and advertising

2.Good taste

3.Low cost

4.Famous and Innovative Design - 'Mint with a hole' design

Weaknesses

1.Too sweet

2.Not too many flavors

Opportunities

1.Introduce newer flavors like fruit in more markets

2.Tap growing markets

Threats

1.Threat from local candies

2.Threat from chocolates

3.Mouth Freshners like chlormint

Competition

Competitors

1.Mentos

2.ITC Mint-O

3.TicTac

4.Chlormint



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.