Parle Hide & Seek SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6750
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SWOT Analysis of Parle Hide & Seek with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hide & Seek

Parent Company

Parle

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

Tasty itna ki dil aa jaye

USP

Chocolate Chip Biscuits

STP

Segment

Quality conscious children and adults

Target Group

All age groups middle and upper class people

Positioning

World’s best molded chocolate chip cookies

SWOT Analysis

Strengths

1.Low cost

2.Good advertising and visibility

3.Good product quality and packaging

4.Three Different flavors

5.Celebrity brand ambassadors

6.Hide n Seek Milano, premium option and Bourbon

Weaknesses

1.Limited target audience i.e. people who prefer chocolate

2.No Sugar Free version

Opportunities

1.Tie-up with corporate/hotel chains

2.Sugar Free Version

Threats

1.Severe threat from wafer and salted snacks segment

2.Similar biscuit categories

3.Chocolates

Competition

Competitors

1.Britannia Bourbon

2.Britannia Chocochip Cookies



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