Parle G SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 13785
Advertisements

SWOT Analysis of Parle G with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parle G

Parent Company

Parle

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

G means Genius; Aao Banaye kal ke Genius

USP

India's most trusted top of the mind brand

STP

Segment

People looking to have biscuits anytime

Target Group

All age groups lower, middle and upper class people

Positioning

For children who are genius in every field

SWOT Analysis

Strengths

1. Low cost

2.Good advertising and visibility

3.Celebrity brand ambassadors

4.Most trusted brand having high brand loyalty

5.Top of the mind biscuit brand

Weaknesses

1. Many competitors in this segment

2. Nothing unique in the product now.

3. Storage

4. No diffrentiation

Opportunities

1. Tie-up with schools as a part of meals

2. Tieup with corporates/hotel chains

Threats

1. Similar biscuit categories

Competition

Competitors

1. Britannia Tiger

2. Horlicks Biscuits

3. Local glucose biscuits

Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Parle G. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: