Jiangsu Yanghe Brewery SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 680
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SWOT Analysis of Jiangsu Yanghe Brewery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jiangsu Yanghe Brewery

Parent Company

Jiangsu Yanghe Brewery

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Attitude that encourages viewers to debunk everything in life that is pretentious and over-inflated

STP

Segment

Growing middle class able to devote some of their rising levels of disposable income to such discretionary purchases

Target Group

Working middle income professionals

Positioning

Encourages people to have the confidence to be who they want to be

SWOT Analysis

Strengths

1. Within the Chinese market for alcoholic beverages, Jiangsu has strong brand recognition
2. Strong distribution network

3. This spirit is made using water from a specific spring in China (known as the “Spring of Beauty”), and the demand for it far outpaces the supply

4. High product quality and visibility in China makes it a popular brand

Weaknesses

1. Less International Blends and limited global presence
2. Innovation not seen in recent years makes it vulnerable

Opportunities

1. This brand has been in existence for more than 300 years and thus has a historical significance for Chinese consumers

2. Strong and increasing earnings are typical indicators of a company’s opportunity areas

Threats

1. Large no. of spurious brands in the same category
2. Continuous government intervention with regards to tax regulations
3. Comparatively competitive prices of competitors

Competition

Competitors

1. Sapphire

2. Exim

3. Cherry



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