Luzhou Laojiao SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 716
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SWOT Analysis of Luzhou Laojiao with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Luzhou Laojiao

Parent Company

Luzhou Laojiao

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Exercises the brand and sustainable development strategy of "Dual Brand Building, Multi-Brand Operation, with liquor industry as core

STP

Segment

Growing middle class able to devote some of their rising levels of disposable income to such discretionary purchases

Target Group

Working middle income professionals

Positioning

Encourages people to have the confidence to be who they want to be

SWOT Analysis

Strengths

1. Brand enjoys the reputation of famous liquor enterprise with Chinese Traditional Brand. LuzhouLaojiao I&E Co., Ltd. is under LuzhouLaojiao Company
2. The present LuzhouLaojiao Company is a large-scale backbone brewing group developed on the basis of over 35 ancient brewing workshops in Ming and Qing dynasties

3. Uses a mixed distillation technique with uninterrupted fermentation where fresh flour is mixed with the fermented grain before distillation

4. Being a state-owned enterprise it has a strong credibility

Weaknesses

1. Less International Blends and limited international penetration
2.Distribution Innovation not seen in recent years

Opportunities

1. LuzhouLaojiao of a long history has stood out from Chinese liquor industry for distinctive superiority, hence can diversify
2. Large untapped International Market

Threats

1. Large no. of spurious brands in the same category
2. Continuous government intervention with regards to tax regulations
3. Comparatively competitive prices of competitors

Competition

Competitors

1. Denman

2. Hogue

3. Guilhem



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