SWOT Analysis of Luzhou Laojiao with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Foods and Beverages
Exercises the brand and sustainable development strategy of "Dual Brand Building, Multi-Brand Operation, with liquor industry as core
Growing middle class able to devote some of their rising levels of disposable income to such discretionary purchases
Working middle income professionals
Encourages people to have the confidence to be who they want to be
1. Brand enjoys the reputation of famous liquor enterprise with Chinese Traditional Brand. LuzhouLaojiao I&E Co., Ltd. is under LuzhouLaojiao Company 2. The present LuzhouLaojiao Company is a large-scale backbone brewing group developed on the basis of over 35 ancient brewing workshops in Ming and Qing dynasties
3. Uses a mixed distillation technique with uninterrupted fermentation where fresh flour is mixed with the fermented grain before distillation
4. Being a state-owned enterprise it has a strong credibility
1. Less International Blends and limited international penetration 2.Distribution Innovation not seen in recent years
1. LuzhouLaojiao of a long history has stood out from Chinese liquor industry for distinctive superiority, hence can diversify 2. Large untapped International Market
1. Large no. of spurious brands in the same category 2. Continuous government intervention with regards to tax regulations 3. Comparatively competitive prices of competitors
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