Femsa SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 930
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SWOT Analysis of Femsa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Femsa Bohemia

Parent Company

Femsa

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

From the Land of Pleasant Living

USP

Vienna type beer, with a full body thanks to the mixture of caramel and toasted malts

STP

Segment

Young working professionals

Target Group

For a TG who like a great alternative from regular kind of beers

Positioning

Brings out is grain character, from where nut and coffee aromas emanate

SWOT Analysis

Strengths

1. Strong customer and brand loyalty
2. Global brand/pioneer of international strategy. Has made acquisitions with national breweries.
3. Very Differentiated brand. Brands in over 90 countries

4. Good distribution makes the brand easily available

Weaknesses

1. Less innovation in the recent years.
2. Penetration in the market is low no easy availability

Opportunities

1. Low calorie beer. Society is pushing for “healthy” beers.
2. Spending power for such premium products amongst the consumer is increasing

3. Asia- Beer-drinking population increasing dramatically

Threats

1. Comparatively low prices of competitors
2. Stricter laws for Drunk-driving cases.

Competition

Competitors

1.Steinlager Classic

2.Stella Artois Legere

3.Corona


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