ThaiBev Thai Beverage SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3137
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SWOT Analysis of ThaiBev Thai Beverage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ThaiBev Thai Beverage

Parent Company

Thai Beverage

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

-

USP

Hoppy-tasting brew thought by many to be the best beer produced in Asia

STP

Segment

Core audience of 25-30 year-old beer drinkers

Target Group

Successful Youth & working professionals, established as a symbol of Thai culture amongst discerning beer drinkers

Positioning

Revive exotic passions and rediscover Thai True Balance in your life

SWOT Analysis

Strengths

1. Premium Thai beer, genuinely imported, is synonymous with Thai culture and pride
2. Has a sparkling gold appearance and a smooth, crisp taste and is made from the finest quality malt, hops and deep well-water

3. Global presence of the brand

4. Largest company in Thailand and one of the biggest in South Asia also

5. Produces Scotch whisky, vodkas, gins, and liqueurs with over 20 distilleries in Scotland, France, Poland, and Ireland

Weaknesses

1. Less known compared to market leaders

2. Less Innovation can be a concern for the brand

Opportunities

1. Expanding its wings by making it widely available and exported to countries around the world including UK, USA, Europe, Asia and Australia
2. Large untapped International Market

Threats

1. Large no. of spurious brands in the same category
2. Continuous government intervention with regards to tax regulations
3. Comparatively competitive prices of competitors

Competition

Competitors

1. Singha

2. Castle Lager
3. Peroni



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