Four Seasons Wine SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1357
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SWOT Analysis of Four Seasons Wine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Four Seasons Wine

Parent Company

UB Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Captures both the colours and the moods of each year's changing seasons

USP

Revered artistic endeavour that begins with a passion to create, follows a lyrical rhythm before skill, experience and techniques produce a masterpiece where each tiny berry of grape is cared for like a dazzling diamond

STP

Segment

Core audience of 30-50 year-old vodka drinkers

Target Group

Upper middle class Working professionals and housewives

Positioning

Encourages people to have the a fine dining experience with a rich blend of tastes

SWOT Analysis

Strengths

1. Close association with Bouvet-Ladubay, France, has enriched the Four Seasons Wines with the technical expertise of a 160 year legacy coupled with the exquisite craftsmanship that's gone into producing one of the world's leading French wines
2. Strong distribution back-up of the UB Group

3. Global presence of the brand

4. Good branding through advertising increases visibility

Weaknesses

1. Less known due to its small variant range in the Indian Wine market as compared to some competitors
2. Wine culture still to emerge well in the Indian market

Opportunities

1. The unique dual ingredients along with the pure base spirit made from 100% pure grain, triple distilled using 7 columns offers a unique refreshing experience, which is yet to be explored in India
2. Wine Flavours emerging in India which can be a huge market

Threats

1. Large no. of spurious brands in the same category
2. Strong Indian Vineyard competition
3. Comparatively competitive prices of competitors

Competition

Competitors

1. Sula Wines

2. Indage Wines
3. Miazma



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