Blue Riband SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 791
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SWOT Analysis of Blue Riband with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blue Riband

Parent Company

UB Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Forever a cut above

USP

Encourages viewers to party larger with a very strong tinge in life that is pretentious and over-inflated

STP

Segment

Core audience of 30-40 year-old Gin drinkers

Target Group

Upper middle class working professionals

Positioning

Confidence Enabler, encourages people to have the confidence to be who they want to be

SWOT Analysis

Strengths

1. One of the oldest and largest selling Gin brand
2. Strong distribution back-up of the UB Group

3. Global presence of the brand

4. Good advertising and market presence

Weaknesses

1. Less known due to its late entry in the Liquor market
2. Strong competition means loyalty is limited as well as market share is limited

Opportunities

1. The unique dual core along with the pure base spirit makes it a nice mix with fruit juices
2. Huge market considering the changing preferences and rising income levels

Threats

1. Comparatively competitive prices of competitors

2. Continuous government intervention with regards to tax regulations
3. Large no. of spurious brands in the same category

Competition

Competitors

1. 21st Century

2. Sand Silk
3. Alaska



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