Romanov SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 859
Advertisements

SWOT Analysis of Romanov with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Romanov

Parent Company

UB Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Romanov. As you like it

USP

The finest grains from different harvest seasons are fermented with utmost care to retain all the natural characters with multi-distillation and multi-filtration techniques and is finally blended to perfection with a rigorous 7 step manufacturing process

STP

Segment

Core audience Urban youth drinkers

Target Group

Successful college going Youth & working professionals

Positioning

A world-class triple-distilled blend with a tinge of de-mineralized water, Romanov induces a sense of refreshing energy, and its piquancy leaves you craving for more

SWOT Analysis

Strengths

1. Romanov is at the forefront of all innovations in Vodka distillation
2. Strong distribution back-up of the UB Group

3. Romanov offers the same alcohol strength which means an equal high, tastes same as a Smirnoff or Absolut and is equally smooth if not more

4. Easy on your wallet due to its competitive pricing

5. Available in flavors like Apple, lemon, orange and  premium

Weaknesses

1. Less known due to its late entry in the newer markets
2. Because it is so economical, it usually results in binge drinking which is not desired for

Opportunities

1. The standard of living in developing countries has increased. These countries provide a great opportunity for the brand to grow.
2. Romanov pioneers flavored Vodka in India which can be a huge market

3. Vodka market yet to be explored in India, which til now assumed Vodka to be purely Lady oriented drink

Threats

1. Large no. of spurious brands in the same category
2. Continuous government intervention with regards to tax regulations

Competition

Competitors

1. Fuel

2. Magic Moments

3. Resolute
3. Shark Tooth



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.