CJ Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1436
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SWOT Analysis of CJ Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CJ Foods

Parent Company

CJ Group

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

No.1 Korean Food Company; Korean cuisine to the world

USP

Korean Food expert with over 50 years of heritage

STP

Segment

Products: sauces, condiments, ingredients, cooked rice, seaweed snacks, potstickers, mini wontons& food service

Target Group

Households/chefs/restaurants

Positioning

Strive to fully satisfying its consumers’ needs for nutrition, convenience, and great taste by offering a wide range of food products

SWOT Analysis

Strengths

1. Extensive product line-up of healthy and premium Pan-Asian flavors that include vegetarian, organic, and gluten-free options

2. Existing products have received favorable responses from consumers and continue to increase in popularity and recognition
3. Wide range of packaged food products and strives to fully satisfy its consumers' needs for health, convenience, and great taste
4. Major distributor and manufacturer of Asian food products to many markets nationwide

Weaknesses

1.Rise in raw material costs as well as volatile gas prices
2.Pricing pressure due to rising commodity costs
3.Federal, state, and local food processing controls

Opportunities

1. Market Potential in Restaurant Industry

2. Market Prospects in Sugar Industry

3. Emerging markets and expansion abroad

Threats

1. Global Economic Scenario

2. Growing Competitive Market

3. International and Political Risk

Competition

Competitors

1.Nong Shim Company Ltd
2.Daesang Corporation
3.Dong Suh Foods Corporation



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