Kuala Lumpur Kepong SWOT Analysis, USP & Competitors
Posted in Food & Beverages, Total Reads: 2783
SWOT Analysis of Kuala Lumpur Kepong with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Kuala Lumpur Kepong
Kuala Lumpur Kepong Berhad ("KLK")
Food and Beverages
Striving towards excellence
The Group’s rubber plantations yield a steady annual production of premium SIR/SMR grades and latex concentrate, meeting with the MS ISO 9002 standards
Business segments: Plantations, Oleochemicals, Property
Food manufacturing industry and Industrial & Consumer Food catering industry
Strive to be the most preferred producer and supplier of innovative and sustainable palm-based oleochemical products and derivatives for all major global markets
1. Group’s oil palm and rubber plantations today stand at approximately 250,000 hectares in Malaysia and Indonesia 2. KLK OLEO is one of the largest manufacturers of renewable palm-based oleochemical products and derivatives in the oleochemical industry 3. With numerous successful acquisitions and world class subsidiaries, it is able to reach out and service a global clientele across Asia, USA and Europe 4. Most of its major manufacturing facilities are in Malaysia. Some of the prominent ones are Palm Oleo SdnBhd., which is one of the world’s biggest standalone Oleochemical producers, and KSP Manufacturing Sdn. Bhd., which is known for its signature product, Palmosalt
1. Uncertainties in the form of commodities price risk, credit risk, foreign exchange risk and interest rate risk.
2. Manpower constraints, pressure on increasing operating costs and extreme weather in the plantation division
3. Palm oil industry faces huge number of unresolved land conflicts due to land grabbing
1.Demand for palm oil would remain strong as consumption increases in select emerging economies coupled with the general global population growth 2. Expansion into Indonesia is through the acquisitions of interest in oil palm estates
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