SWOT Analysis of Viterra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Essential Ingredients. Global Success.
A global team of experts in key agricultural markets around the world helps to connect its operations with the growing demand for quality food ingredients
Operates in three distinct businesses: agri-products, grain handling and marketing, and value-added processing
Dairy, beef, poultry, and hog industries, Cereal and breakfast bar manufacturers, Farmers, Brewers
Constantly striving to earn its position as the partner of choice for its customers, shareholders and other stakeholders
1. Has access to global agricultural market intelligence from northern to southern hemisphere 2. It has the products and expertise to address quality food shortages 3. Unmatched scale, infrastructure and efficiency making it a leader in export of wheat, barley and canola 4. Viterra has been named one of Canada’s 50 best corporate citizens by Corporate Knights, a media, research and financial products company focused on quantifying and encouraging responsible business practices
5.High barriers of entry with assets that cannot be replicated
1. Lower margins on products 2.The business is exposed to volatility in commodity prices 3. Increasing competition means impact on market share
1.Lower stocks-to-use ratios projected with growing global demand for food grains 2.Surging food demand in China & Indiaand other emerging economies 3.Growth will be driven by acquisitions, realization of synergies and integration benefits
1.Arable land per capita decreasing significantly 2. Asia, Africa, the Middle East and Latin American demand to grow significantly over the next decade increasing the supply and demand gap 3.Export ban in Russia and export quotas from the Ukraine
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