SWOT Analysis of Marfrig Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Marfrig Alimentos S/A
Food and Beverages
With you, since its first supper
Its proven capacity for organic growth and history of quality acquisitions puts it in a privileged position to continue to build out its client base, seize business opportunities in the processed foods, specialized meat cuts and food service segments, and create value for its shareholders
Beef and Poultry & Pork
Industry/households/chefs/restaurants looking for savory meat products
To meet and exceed the expectations of our customers and partners, supplying safe products with differentiated quality
1. Its diversified global platform covers five continents and consists of 150 processing facilities and offices in South America, North America, Europe, Asia and Africa together with a distribution network that gives us access to more than 140 countries 2. The strategic location of its beef, poultry and pork facilities in Brazil, Argentina and Uruguay, countries that have plentiful land and longstanding traditions of animal husbandry, leads to low production costs, competitive pricing and increased export volumes. 3. A portfolio of solid, well-positioned and well-known brands that are symbols of the highest quality and consistency in food products 4. Its management team has extensive experience, with a combined total of more than 150 years in the food sector, which has given us significant strength when exploring market opportunities and adjusting our business plans to meet demand,
1. Increase in agricultural commodity costs
2. Increasing Operating Expenses andHighly Leveraged Position is a concern
1.Growing markets in Brazil and China 2.Lowering financial leverage by reducing working capital and capturing synergies at Seara Foods 3.Focusing on food service industry through Keystone Foods and Keystone Foods Latin America
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