Henan Shuanghui SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1133
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SWOT Analysis of Henan Shuanghui with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Henan Shuanghui

Parent Company

Shuanghui Group

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Relying on high-quality, efficient, hard work, innovation, professionalism, integrity, the spirit of enterprise, management innovation, technological innovation, market innovation, have made it China's largest and the world's leading suppliers of meat

STP

Segment

Fresh and frozen meat products, seasonings, animal husbandry, logistics, and retail business

Target Group

Housewives, new generation people, restaurants & retail stores

Positioning

Product quality is no small matter, and food safety as big as day, the safety and health of consumers is above all else

SWOT Analysis

Strengths

1. The first to introduce the concept of system management, the introduction of ISO9000 quality system and has passed the certification of exports to Japan, Singapore and other countries
2. The company has huge assets with more than 60,000 employees, the total meat output of 3 million tons; it is China's largest meat processing base
3. It is a cross-regional, cross-border management of large food group, in 15 provinces and cities across the country has more than 20 modern meat processing base and supporting industries in 31 provinces and has over 200 sales branches and modernization logistics and distribution center, a day more than 8000 tons of products through the supply chain and distribution to all parts of the country
4. It adheres to the idea of ​​large industrial development of modern meat industry, has invested more than 40 billion, more than 4,000 sets of advanced technology and equipment imported from developed countries

5. Strong presence in China and diverse operations

Weaknesses

1. Prices of products fluctuate depending on the supply and demand

2. Food business growth is affected by consumers’ behavioral changes

3. Disease outbreaks have caused panic and affected people’s confidence in meat consumption, resulting in reduced volumes of meat consumption

Opportunities

1. Improving its industrial supply chain by expanding businesses upstream to include husbandry
2. In the trading of processed food, there are good prospects in India, and Indonesia

Threats

1. Contamination of meat for processed products
2. Changes in the population structure leading to fewer workers being available for production line adjustments

3. Unpredictable Weather and Environmental Conditions.

Competition

Competitors

1. People's Food Holdings Limited

2. C.P. Pokphand Co. Ltd.

3. Zhongpin Inc.



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