Südzucker SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1275
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SWOT Analysis of Südzucker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sudzucker

Parent Company

Südzucker AG

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Nature is our partner

USP

Europe's leading supplier of sugar products and is well positioned in the special products, CropEnergies and fruit market segments

STP

Segment

Products: Sugar, starch, processed fruit products, frozen and chilled pizza, bioethanol (crop energies)& special products

Target Group

Households, beverage and dairy industries, caterers, food service operators

Positioning

Create value for customersthat generates sustainable, rewarding corporate growth

SWOT Analysis

Strengths

1. Usage of integrated platform to raise synergies in combined global sourcing and distribution
2. Production facility of 100 plants & 17500 employees worldwide
3. Efficient capacity utilization & improved volume growth in crop energies segment
4. Increasing sales revenue due to favorable exchange rates

5. The company has 30 sugar factories and 3 refineries across Europe

Weaknesses

1. Significant corn and wheat harvest shortfalls in US, Russia, Ukraine & Kazakhstan due to unfavourable weather conditions
2. Economic uncertainty in Europe responsible for significant decline in consumption of non-staples such as fruit yoghurt
3. Limited global presence as compared to market leaders

Opportunities

1.Take full benefit of global increase in demand for healthy food & upmarket products
2. Development of product portfolio & regions
3. Emphasize on expansion into attractive growth regions such as Brazil, Russia & China for fruit products

Threats

1. Regulations on greenhouse emissions and on use of indirect land
2. Declining margins due to rising commodity prices in ethanol production may lead to cut in productionand/or shutting down of operations by suppliers

3. Energy markets being oversupplied, combined with weak demand & geopolitical risks

Competition

Competitors

1.Bunge Ltd
2.Cosan Ltd
3.Noble Group Ltd



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