Olam International SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2840
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SWOT Analysis of Olam International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Olam International

Parent Company

Olam International Limited

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Creating value is our business

USP

Since its inception, has remained focused on a single commodity asset class, namely the agricultural complex. This focus has helped  cumulate and compound skills over time, build deeper insights into product markets and consolidate their competitive position

STP

Segment

Business is organized under five segments: Edible Nuts, Spices & Beans, Confectionery & Beverage Ingredients, Food Staples & Packaged Foods , Industrial Raw Materials, Commodity Financial Services

Target Group

Manufacturers around the world  who use the food ingredients, and other products produced by Olam, Housewives, chefs, restaurants,etc.

Positioning

Striving for high customer and supplier satisfaction

SWOT Analysis

Strengths

1. A leading global integrated supply chain manager in 16 platforms across 65 countries
2. Business model is based on adjacency expansion to create systematic, repeatable organic and inorganic growth initiatives around its core supply chain business
3. Superior origination, trading, & risk management skills
4. Selective integration across value chain

5. Significant presence across Packaged Food categories in key West African markets

6. 18,000 employees form the workforce

Weaknesses

1.Decline in agricultural productivity and declining arable land
2.Logistics and storage chokes and Water and carbon constraints
3.Incidence of droughts, floods leading to supply disruptions and thus resulting in rising commodity prices

Opportunities

1.Rapid urbanization resulting in higher per capita consumption
2.Growing populationand increase in food consumption percapita with rising income
3.Dietary shift to protein and fat rich diets

4.Growing use of biofuel

Threats

1.Risk of tightening credit markets and reduced liquidity
2.Export bans, differential taxes &tariffs could create short term

distortions in margins and impede free flow of trade

3.Impact of climate change and other environmental constraints

Competition

Competitors

1.Kraft Foods
2.Ebro Puleva
3.Archer Daniel Midland



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