Olam International SWOT Analysis
Olam International is one of the leading brands in the food & beverages sector. Olam International SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Olam International:
Quick Glance:
Olam International Strengths
- A leading global integrated supply chain manager in 16 platforms across 65 countries
- Business model is based on adjacency expansion to create systematic, repeatable organic and inorganic growth initiatives around its core supply chain business
- Superior origination, trading, & risk management skills
- Selective integration across value chain
- Significant presence across Packaged Food categories in key West African markets
- ,000 employees form the workforce
Above are the strengths in the SWOT Analysis of Olam International. The strengths of Olam International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Olam International Weaknesses
- Decline in agricultural productivity and declining arable land
- Logistics and storage chokes and Water and carbon constraints
- Incidence of droughts, floods leading to supply disruptions and thus resulting in rising commodity prices
These were the weaknesses in the Olam International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Olam International Opportunities
- Rapid urbanization resulting in higher per capita consumption
- Growing populationand increase in food consumption percapita with rising income
- Dietary shift to protein and fat rich diets
- Growing use of biofuel
Above we covered the opportunities in Olam International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Olam International Threats
- Risk of tightening credit markets and reduced liquidity
- Export bans, differential taxes &tariffs could create short term
- distortions in margins and impede free flow of trade
- Impact of climate change and other environmental constraints
The threats in the SWOT Analysis of Olam International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Olam International SWOT analysis.
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About Olam International
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Olam International Overview | |
|---|---|
| Parent Company |
Olam International Limited |
| Category |
Food Processing |
| Sector | |
| Tagline/ Slogan |
Creating value is our business |
| USP |
Since its inception, has remained focused on a single commodity asset class, namely the agricultural complex. This focus has helped cumulate and compound skills over time, build deeper insights into product markets and consolidate their competitive position |
| Olam International STP | |
| Segmentation |
Business is organized under five segments: Edible Nuts, Spices & Beans, Confectionery & Beverage Ingredients, Food Staples & Packaged Foods , Industrial Raw Materials, Commodity Financial Services |
| Target Market |
Manufacturers around the world who use the food ingredients, and other products produced by Olam, Housewives, chefs, restaurants,etc. |
| Positioning |
Striving for high customer and supplier satisfaction |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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