SWOT Analysis of Kerry Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Kerry Group, Plc.
Food and Beverages
Brands that deliver
Its worldwide facilities and unrivalled technical support network guarantees that its highly acclaimed ingredient systems and technologies are available to food processor or foodservice companies in all markets.
Business segments: Ingredients incorporating Culinary, Flavours and Bio-Science, Consumer Foods, Agribusiness and Dairies
Committed to evolving food and developing brands that deliver, time and time again
1. Established global processing and technical network with an ingredients portfolio extending to some nine thousand products to food processor and foodservice markets in over 120 different countries 2. Core technological strengths in savory ingredients, sweet ingredients, food coating systems, nutritional systems and specialty protein applications 3. An unrivalled national service to the independent convenience sector, in both the UK and Ireland 4. Close working relationships with retail customers to develop mutually successful, private label business
5. One of the leading consumer brands in Ireland and Europe
1.Input cost volatility due to raw material pricing being impacted by adverse crop production conditions 2. Limited market share and Pressure from competitive markets 3.Ingredients and Flavours market is highly fragmented
1.Growth in demand for convenient ‘ready-to-use’ foods to match modern lifestyles and for fresh natural food products 2.Growing Ingredients and Flavours market 3. Tapping global capability via emerging markets & global customers
1.Food industry supply and demand issues
2.Commodity cost inflationary momentum 3.Impact of foreign exchange fluctuations
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