Kerry Group SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6203
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SWOT Analysis of Kerry Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kerry Group

Parent Company

Kerry Group, Plc.

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Brands that deliver

USP

Its worldwide facilities and unrivalled technical support network guarantees that its highly acclaimed ingredient systems and technologies are available to food processor or foodservice companies in all markets.

STP

Segment

Business segments: Ingredients incorporating Culinary, Flavours and Bio-Science, Consumer Foods, Agribusiness and Dairies

Target Group

Agribusiness: Food sector, Animal feed sector, Drinks sector

Consumer Foods & Dairies Consumers of branded & private labeled  food products

Positioning

Committed to evolving food and developing brands that deliver, time and time again

SWOT Analysis

Strengths

1. Established global processing and technical network with an ingredients portfolio extending to some nine thousand products to food processor and foodservice markets in over 120 different countries
2. Core technological strengths in savory ingredients, sweet ingredients, food coating systems, nutritional systems and specialty protein applications
3. An unrivalled national service to the independent convenience sector, in both the UK and Ireland
4. Close working relationships with retail customers to develop mutually successful, private label business

5. One of the leading consumer brands in Ireland and Europe

Weaknesses

1.Input cost volatility due to raw material pricing being impacted by adverse crop production conditions
2. Limited market share and Pressure from competitive markets
3.Ingredients and Flavours market is highly fragmented

Opportunities

1.Growth in demand for convenient ‘ready-to-use’ foods to match modern lifestyles and for fresh natural food products
2.Growing Ingredients and Flavours market
3. Tapping global capability via emerging markets & global customers

Threats

1.Food industry supply and demand issues

2.Commodity cost inflationary momentum
3.Impact of foreign exchange fluctuations

Competition

Competitors

1.Associated British Foods
2.Greencore Group Plc.

3. Westbury Dairies Limited


The table above concludes the Kerry Group SWOT analysis along with its marketing strategy and brand parameters.

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