Savola Group SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2413
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SWOT Analysis of Savola Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Savola Group

Parent Company

Savola Group

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

Always fresh, always for less

USP

Give consumers a fair price, while ensuring returns to our investors and all stakeholders

STP

Segment

Foods comprises of Edible Oils, Sugar and Noodles/Pasta, Retail , Plastics

Target Group

Households/chefs/restaurants

Positioning

Always looking for ways to create superior offers for our customers-what they call "offer advantage"

SWOT Analysis

Strengths

1. Strong Financial Performance & constant revenue growth

2. Leading Market Position specially in the Middle East

3. Diversified Business operations in edible oils, sugar, fresh dairy products, and restaurants serving fast foods

4. Responsive and agile in growing market share through our market research, in-depth analyses and 25 years of experience

5. It is ranked among the top 10 companies in the Saudi Arabian market

6. The  total workforce of the group is around 17,000 employees

Weaknesses

1. Limited global presence as compared to global leaders in the segment

2. Dependence majorly on domestic market is a concern

Opportunities

1. Strategic Acquisitions and global tie-ups to enhance its market presence

2. Growing Retail Sector in UAE and Middle East which can be tapped for growth

Threats

1. Intense competition from global players

2. Fluctuating Global Economic Conditions

3. Strict Government policies

Competition

Competitors

1.Supreme Foods Group
2. Astra Food Company
3. Americana Group (Kuwait Food Company)


The table above concludes the Savola Group SWOT analysis along with its marketing strategy and brand parameters.

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