Savola Group SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Savola Group is one of the leading brands in the food & beverages sector. Savola Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Savola Group:

Savola Group Strengths

  1. Strong Financial Performance & constant revenue growth
  2. Leading Market Position specially in the Middle East
  3. Diversified Business operations in edible oils, sugar, fresh dairy products, and restaurants serving fast foods
  4. Responsive and agile in growing market share through our market research, in-depth analyses and 25 years of experience
  5. It is ranked among the top 10 companies in the Saudi Arabian market
  6. The total workforce of the group is around 17,000 employees

Above are the strengths in the SWOT Analysis of Savola Group. The strengths of Savola Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Savola Group Weaknesses

  1. Limited global presence as compared to global leaders in the segment
  2. Dependence majorly on domestic market is a concern

These were the weaknesses in the Savola Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Savola Group Opportunities

  1. Strategic Acquisitions and global tie-ups to enhance its market presence
  2. Growing Retail Sector in UAE and Middle East which can be tapped for growth

Above we covered the opportunities in Savola Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Savola Group Threats

  1. Intense competition from global players
  2. Fluctuating Global Economic Conditions
  3. Strict Government policies

The threats in the SWOT Analysis of Savola Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Savola Group SWOT analysis.

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About Savola Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Savola Group Overview
Parent Company

Savola Group

Category

Food Processing

Sector

Food & Beverages

Tagline/ Slogan

Always fresh, always for less

USP

Give consumers a fair price, while ensuring returns to our investors and all stakeholders

Savola Group STP
Segmentation

Foods comprises of Edible Oils, Sugar and Noodles/Pasta, Retail , Plastics

Target Market

Households/chefs/restaurants

Positioning

Always looking for ways to create superior offers for our customers-what they call "offer advantage"


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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