JM Smucker SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4600
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SWOT Analysis of JM Smucker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JM Smucker

Parent Company

J. M. Smucker Company

Category

Food Processing

Sector

Food and Beverages

Tagline/ Slogan

With a name like Smucker's, it has to be good;  Smucker Company, the brand you can trust;  Smucker's may be yummy, your tummy may be too, but your grocer's freezer, is not far from you;  There ain't no place like Smucker's

USP

Since 1897 J. M. Smucker Company has created a portfolio of trademarked brands that are trusted and loved by consumers

STP

Segment

Product categories: Ice cream toppings, jams , jellies& preserves, syrups, peanut butter, specialty items, snack n’ waffles and uncrustables

Target Group

Housewives, chefs, restaurants

Positioning

Offering consumers quality products that bring families together to share memorable meals and moments

SWOT Analysis

Strengths

1. Positive impact of the acquired Sara Lee foodservice business and favorable sales mix on sales growth
2. Iconic brands in its portfolio that are trustedand have demonstrated their strength and resilience
3. Overall upswingin consumer spending
4. Continual positive response of consumers to their brand-building initiatives, product innovations, and new brand additions

5. Popular brands of fruit spreads, ice cream toppings, beverages, shortening, natural peanut butter

Weaknesses

1. Limited global exposure and increase in marketing, selling, distribution, and administrative expenses

2. Higher amortization expense related to the intangible assets associated with the Sara Lee foodservice business acquisition

3. General competitive activity in the market, including competitors’ pricing practices and promotional spending levels

Opportunities

1. Ability of the Company to successfully integrate acquired and merged businesses in a timely and cost effective manner
2. Adding new variants according to changes in consumer coffee preferences
3.Concentrating certain Company’s businesses with key customers and suppliers, including single-source suppliers of certain raw materials, such as packaging for its most popular Folgers coffee products, and finished goods, such as K-Cups

Threats

1.Impact of accidents and natural disasters, including crop failures and storm damage
2.Risks associated with derivative and purchasing strategies employed by the Company to manage commodity pricing risks, including the risk that such strategies could result in significant losses and adversely impact the Company’s liquidity
3.Crude oil price trends and their impact on transportation, energy, and packaging costs

Competition

Competitors

1. ConAgra Foods, Inc.

2. Mondelez International
3. Unilever



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