SWOT Analysis of Nippon Meat Packers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Nippon Meat Packers
Food and Beverages
Joy of Eating; The brilliance of people for the future of food
Targeting quality for safety, satisfaction, and pleasure of its customers
Business segments: Processed Foods, Fresh Meats, Marine Products, Dairy Products
Offer a rich variety of foods and products for the dinner tables of its customers
1. Supply and sales systems, these systems are underpinned by the
Nippon Ham Group’s integrated production system, which encompasses all aspects of the fresh meats business from production through to sales 2. Secured Hazard Analysis and Critical Control Point (HACCP) system and ISO certiﬁcations and maintaining strict quality management.
Implementing proprietary ham and sausage skill testing. Maintaining quality improvement committees at each plant 3. It has 23 domestic & 6 overseas plants and approximately 80 sales bases in Japan. Fine-tunes deliveries through 15 distribution centers nationwide. Allocates specialists for supermarkets, convenience stores, restaurants, and other customers 4. Approximately 120 sales ofﬁces and 1,300 trucks around Japan and a sales network encompassing all of Japan’s major cities
1. Declining price of imported fresh meats 2. Surging raw materials costs and increasing competition 3. Difﬁcult conditions for farming operations in Australia
1. Develop new categories of products 2. Outsource more fresh meat operations 3. Restructure businesses in Australia and improve performance at Texas Farm (Americas)
1. Unpredictable weather conditions like earthquake in Japan, floods in Thailand, etc. 2. External uncertainties in economic environment 3. Fluctuating market trends and exchange rates
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