SWOT Analysis of REI Agro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
REI Agro Limited
Food (Rice) Processing
Food and Beverages
The company has set up the largest and the strongest procurement network for procurement of basmati paddy from farmers
Food processing segment
Offer the best quality of rice globally
1. With a wide network of distributors throughout the country, the company has marked a dignified presence in states like Maharashtra, Gujarat, Delhi, Uttar Pradesh, Rajasthan, Haryana, Tamil Nadu, Andhra Pradesh and Karnataka 2. The company enjoys a preferred buyer status with the farmers on account of the relationships built over a period of time 3. The setting up of fully integrated rice processing facilities by REI Agro gives it a competitive advantage over other small Basmati processor 4. It follows an integrated business model and is equipped with the latest technology available globally. The state-of-the-art facilities and ISO 9001:2000 conforming to quality standards have resulted in superior quality grain at an excellent value proposition
1. Basmati rice requires storing inventory – thereby necessitating huge capital requirements 2. Duty levied on export of basmati from India 3. Drop in capacity utilization due to substantial capacity ramp-up 4. High interest costs
1. Increase profitability through changing sales mix 2. Focus on branding and yield improvement 3. Expand to other states and export to other countries
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