Tropicana SWOT Analysis, USP & Competitors

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SWOT Analysis of Tropicana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tropicana

Parent Company

Pepsi

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Lets make breakfast 100%

USP

High quality juice beverages and nectar

STP

Segment

Fruit based beverage

Target Group

Youth of Lower, middle income

Positioning

Healthy fruit juice to give the nutrients required daily

SWOT Analysis

Strengths

1.Excellent branding and advertising

2.Excellent distribution and availability

3.Health Oriented

4.Considered to be healthy options as compared to aerated drinks

Weaknesses

1.Slightly higher price

2.Less Quantity

Opportunities

1.Leverage successful brand Pepsi

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Launch fruit flavours not available normally like Apricot, Peach etc.

Threats

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Competition

Competitors

1.Minute Maid

2.Real Fruit Juices

3.Del Monte Foods

4.Frooti

5.Saints

The table above concludes the Tropicana SWOT analysis along with its marketing strategy and brand parameters.

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