BooProo Bubble Gum SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1297
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SWOT Analysis of BooProo Bubble Gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BooProo

Parent Company

Lotte India Corporation Ltd.

Category

Confectionary

Sector

Food and beverages

Tagline/ Slogan

BooProo - Liquid Filled Bubble Gum

USP

Liquid filled chewing gum

STP

Segment

People looking to have mint and gum

Target Group

Children and youth middle and upper class people

Positioning

Liquid filled bubble gum in exciting flavours for kids

SWOT Analysis

Strengths

1. Innovation in the form of liquid filled chewing gum
2. Variety in terms of flavours-mixed fruit, strawberry and cola
3. Packaging in colorful wrappers to attract kids
4.Quality product which is priced low

Weaknesses

1. Bubble gum considered unhealthy and dentists advise against it
2. Market penetration and brand recall is low
3.Distribution network is not very extensive

Opportunities

1.Better product packaging and more marketing
2.Sugar free variant
3.Untapped rural markets

Threats

1.Threat from chewing gums like orbit which can attract both adults as well as children
2.Competition from international brands
3.Competition from domestic and local manufacturers

Competition

Competitors

1.Center Fresh
2.Orbit chewing gum
3.Big Babol



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