SWOT Analysis of BooProo Bubble Gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lotte India Corporation Ltd.
Food and beverages
BooProo - Liquid Filled Bubble Gum
Liquid filled chewing gum
People looking to have mint and gum
Children and youth middle and upper class people
Liquid filled bubble gum in exciting flavours for kids
1. Innovation in the form of liquid filled chewing gum 2. Variety in terms of flavours-mixed fruit, strawberry and cola 3. Packaging in colorful wrappers to attract kids 4.Quality product which is priced low
1. Bubble gum considered unhealthy and dentists advise against it 2. Market penetration and brand recall is low 3.Distribution network is not very extensive
1.Better product packaging and more marketing 2.Sugar free variant 3.Untapped rural markets
1.Threat from chewing gums like orbit which can attract both adults as well as children 2.Competition from international brands 3.Competition from domestic and local manufacturers
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