Spout Chewing gum SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Spout Chewing gum is one of the leading brands in the food & beverages sector. Spout Chewing gum SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Spout Chewing gum:

Spout Chewing gum Strengths

  1. Refreshing spearmint flavour
  2. Innovation in the form of liquid filled chewing gum
  3. Quality product at low price
  4. Good distribution and availability across grocery stores and supermarkets

Above are the strengths in the SWOT Analysis of Spout Chewing gum. The strengths of Spout Chewing gum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Spout Chewing gum Weaknesses

  1. Chewing gum considered unhealthy
  2. Market penetration and branding marketing is low
  3. Distribution is not very extensive compared to leading brands

These were the weaknesses in the Spout Chewing gum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Spout Chewing gum Opportunities

  1. Better product packaging
  2. Can diversify into other flavours apart form spearmint
  3. Sugar Free products
  4. Untapped rural markets

Above we covered the opportunities in Spout Chewing gum SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Spout Chewing gum Threats

  1. Competition frominternational brands
  2. Competition from domestic and local manufacturers

The threats in the SWOT Analysis of Spout Chewing gum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Spout Chewing gum SWOT analysis.

Continue reading more about the brand/company.

About Spout Chewing gum

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Spout Chewing gum Overview
Parent Company

Lotte India corporation Ltd.

Category

Confectionary

Sector

Food & Beverages

Tagline/ Slogan

Spout spearmint liquid filled chewing gum

USP

Softest chewing gum

Spout Chewing gum STP
Segmentation

People looking to have mint and gum

Target Group

Children and youth middle and upper middle class people

Positioning

The softest chewing gum


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Spout Chewing gum. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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