Spout Chewing gum SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2382
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SWOT Analysis of Spout Chewing gum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spout Chewing gum

Parent Company

Lotte India corporation Ltd.

Category

Confectionary

Sector

Food and beverages

Tagline/ Slogan

Spout spearmint liquid filled chewing gum

USP

Softest chewing gum

STP

Segment

People looking to have mint and gum

Target Group

Children and youth middle and upper middle class people

Positioning

The softest chewing gum

SWOT Analysis

Strengths

1. Refreshing spearmint flavour
2. Innovation in the form of liquid filled chewing gum
3. Quality product at low price

4. Good distribution and availability across grocery stores and supermarkets

Weaknesses

1. Chewing gum considered unhealthy
2.Market penetration and branding marketing is low
3. Distribution is not very extensive compared to leading brands

Opportunities

1. Better product packaging
2.Can diversify into other flavours apart form spearmint
3. Sugar Free products

4.Untapped rural markets

Threats

1.Competition from  international brands
2.Competition from domestic and local manufacturers

Competition

Competitors

1. Orbit chewing gum
2. Center Fresh
3. Wrigley’s Spearmint chewing gum



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