Lacto King SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1326
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SWOT Analysis of Lacto King with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lacto King

Parent Company

Lotte India corporation ltd.

Category

Confectionary

Sector

Food and Beverages

Tagline/ Slogan

Lacto King –So tasty, you just can’t stop eating it

USP

Pure milk and pure ghee

STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

Toffee with pure milk and pure ghee

SWOT Analysis

Strengths

1. Inexpensive and good low priced toffee
2. Known for its rick caramel taste
3. Good quality at low price

4. Good availability and distribution specially in semi-urban markets

Weaknesses

1. Product packaging not attractive
2.Reach and distribution is not extensive compared to market leaders

Opportunities

1.Opportunity in terms of reach and distribution
2. Product packaging can be better
3. Untapped rural markets

Threats

1. Threat from other branded chocolate manufacturers
2.Sweets as substitutes

Competition

Competitors

1. Parle melody
2. Cadbury eclairs


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