Coffee Bite SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1615
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SWOT Analysis of Coffee Bite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coffee Bite

Parent Company

Lotte India corporation Ltd.

Category

Confectionary

Sector

Food and Beverages

Tagline/ Slogan

It’s coffee in a toffee

USP

Gives the taste of coffee in a toffee

STP

Segment

People looking to have a chocolate with a coffee taste

Target Group

All age groups Lower, middle and upper class people

Positioning

Coffee in a toffee

SWOT Analysis

Strengths

1. High Brand recall and good availability specially retail and grocery stores
2. More of a family toffee that gives it a huge market to tap.
3. Unique in terms of concept
4. Rich coffee taste and excellent quality at low price

5. Unique selling proposition of taste of coffee in a chocolate

Weaknesses

1.Perceived as an “old” brand as no innovations are done and limited branding efforts
2.Product packaging is not exciting and attractive.

Opportunities

1. Untapped rural markets
2.Better product packaging

3. Tapping global markets and more branding and marketing

Threats

1. Other branded and local chocolate manufacturers
2. Sweets as substitutes
3.Coffee as substitute

Competition

Competitors

1.Cadbury Eclairs
2.Parle Melody



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