SWOT Analysis of Coffee Bite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lotte India corporation Ltd.
Food and Beverages
It’s coffee in a toffee
Gives the taste of coffee in a toffee
People looking to have a chocolate with a coffee taste
All age groups Lower, middle and upper class people
Coffee in a toffee
1. High Brand recall and good availability specially retail and grocery stores 2. More of a family toffee that gives it a huge market to tap. 3. Unique in terms of concept 4. Rich coffee taste and excellent quality at low price
5. Unique selling proposition of taste of coffee in a chocolate
1.Perceived as an “old” brand as no innovations are done and limited branding efforts 2.Product packaging is not exciting and attractive.
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