Tostilos SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 683
Advertisements

SWOT Analysis of Tostilos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tostilos

Parent Company

Pepsi Co

Category

Snacks

Sector

Food and Beverages

Tagline/ Slogan

Knows how to party

USP

Authentic Mexican style Tortilla chips

STP

Segment

Snack food segment

Target Group

Urban young middle and upper middle class

Positioning

Party, sport event based Mexican snack

SWOT Analysis

Strengths

1. Unique ingredients and material treatment to obtain authentic taste

2.Several variants including popular restaurant type

3.Catchy shape, attractive form and texture

4. Excellent distribution and availability across stores

5. High quality product and attractive long-lasting packaging

Weaknesses

1. Presence of pig based ingredients makes it not suitable for vegetarians and people belonging to certain religions

2. Limited brand visibility and global reach compared to leading players

Opportunities

1. Increased sales volume opportunity for associated products such as  salsa and cheese dips which are produced by the company

2. Tapping newer markets especially emerging economies

3. More brand visibility through TVCs and print ads

Threats

1.Increased threat from regional and private label players

2. Changing food preferences of customers

Competition

Competitors

1.Mission

2.Padrinos

3. Doritos



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.