Sun Chips SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2760

SWOT Analysis of Sun Chips with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sun Chips

Parent Company

Pepsi Co




Food and Beverage

Tagline/ Slogan

Good for me and the planet; Little things can change the world.Healthier planet,healthier you


Strong backing of Pepsi Co ensures good distribution



Middle  age and Elderly population

Target Group

Baby boomer generation who are health conscious


Healthier option snack for people tired of potato snack

SWOT Analysis


1. Presence of multigrain ingredient helps in marketing of the product as healthy

2.Presence of permanent flavors as well as limited edition flavors catering to large audience

3. Excellent distribution and availability across stores

4. Good branding and visibility due to marketing through TVCs and print ads

5. High quality product and attractive long-lasting packaging


1. Pork based ingredient in some flavors have resulted in avoidance by people belonging to certain religion and vegetarians

2. Limited global presence and availability compared to leading snack brands


1. Opportunity to leverage usage of its existing biodegradable packaging of SunChips and project it as a green product

2. Expanding into newer untapped emerging economies

3. More variants can help enhance brand image


1.The growth of sales of SunChips might cause cannibalisation

2. Increasing competition

3. Changing snack food preferences of customers



1. Lays

2. Uncle Chips

3. Local multi-grain products


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