Sun Chips SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2973
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SWOT Analysis of Sun Chips with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sun Chips

Parent Company

Pepsi Co

Category

Snacks

Sector

Food and Beverage

Tagline/ Slogan

Good for me and the planet; Little things can change the world.Healthier planet,healthier you

USP

Strong backing of Pepsi Co ensures good distribution

STP

Segment

Middle  age and Elderly population

Target Group

Baby boomer generation who are health conscious

Positioning

Healthier option snack for people tired of potato snack

SWOT Analysis

Strengths

1. Presence of multigrain ingredient helps in marketing of the product as healthy

2.Presence of permanent flavors as well as limited edition flavors catering to large audience

3. Excellent distribution and availability across stores

4. Good branding and visibility due to marketing through TVCs and print ads

5. High quality product and attractive long-lasting packaging

Weaknesses

1. Pork based ingredient in some flavors have resulted in avoidance by people belonging to certain religion and vegetarians

2. Limited global presence and availability compared to leading snack brands

Opportunities

1. Opportunity to leverage usage of its existing biodegradable packaging of SunChips and project it as a green product

2. Expanding into newer untapped emerging economies

3. More variants can help enhance brand image

Threats

1.The growth of sales of SunChips might cause cannibalisation

2. Increasing competition

3. Changing snack food preferences of customers

Competition

Competitors

1. Lays

2. Uncle Chips

3. Local multi-grain products



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