Fritos SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 766

SWOT Analysis of Fritos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Pepsi Co


Wafer Snacks


Food and Beverage

Tagline/ Slogan

So simple


Corn chips with huge variety on offer



Young population, Party snack

Target Group

Teen and Adult population usage for parties and special events


Corn based snack of choice for parties

SWOT Analysis


1. Sheer number of varieties and flavor on offer

2.Different variants for different geographical markets

3. Excellent distribution and availability across stores

4. Good branding and visibility due to marketing through TVCs and print ads

5. High quality product and attractive long-lasting packaging


1. Increased need to neutralize the negative news in media regarding unhealthy ingredients used

2. Limited geographic reach compared to other popular brands especially in emerging economies


1. Significant growth opportunities in Latin America and other developing markets

2.Opportunity to leverage on brand name of Pepsi Co during expansion to new markets

3. More advertising to boost brand presence


1.Law suits, allegations of unhealthy ingredient usage have affected the brand and this has the potential to seriously undermine the brand’s credibility

2. Expanding competition activity

3. Changing snack food preferences of customers



1. Pringles

2. Lays

3. Tortilas


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