Cheetos SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2557
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SWOT Analysis of Cheetos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cheetos

Parent Company

Pepsi Co

Category

Snacks

Sector

Food and Beverage

Tagline/ Slogan

It ain’t easy bein’ cheesy; Dangerously cheesy

USP

Cheesy unique taste

STP

Segment

Food Snack segment

Target Group

Urban youth in the middle and upper middle class

Positioning

Cheese based puffed snack

SWOT Analysis

Strengths

1. Strong brand backing by Pepsi Co

2.Increased flavors to suit and satisfy different customer preferences

3. Excellent distribution and availability across stores

4. Good branding and visibility due to marketing through TVCs and print ads

5. High quality product and attractive long-lasting packaging

Weaknesses

1. Perception of being unhealthy snack

2. Lots of options for customers hence limited market share and high brand switching

Opportunities

1. Expansion into rural areas and emerging markets

2. More variants for the customers to choose from

3. Hosting events and brand building exercises to connect with the youth

Threats

1.Banning of Flamin’ Cheetos by schools in US and allegations of addictive taste could erode brand equity

2. Changing snack preferences of people

3. Aggressive marketing by competitors

Competition

Competitors

1. Doritos

2. Lays

3. Uncle Chips



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