Doritos SWOT Analysis
Doritos is one of the leading brands in the food & beverages sector. Doritos SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Doritos:
Quick Glance:
Doritos Strengths
- International taste perception
- Numerous shapes and sizeand flavor variants
- Aggressive brand backing by Pepsi Co
- Very popular brand and available in many countries globally
- Excellent distribution and availability across stores
- Good branding and visibility due to marketing through TVCs and print ads
- High quality product and attractive long-lasting packaging
Above are the strengths in the SWOT Analysis of Doritos. The strengths of Doritos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Doritos Weaknesses
- Perception of allegedly being unhealthy food on account of negative press and lawsuits
- Limited target market reduces scope for volume sales as it has less popularity in emerging economies
These were the weaknesses in the Doritos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Doritos Opportunities
- Capitalize on its international perception and market it aggressively in emerging markets
- More advertising in untapped markets to increase sale
Above we covered the opportunities in Doritos SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Doritos Threats
- The niche segment is attracting increasing competition
- Changing food snack preferences
The threats in the SWOT Analysis of Doritos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Doritos SWOT analysis.
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About Doritos
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Doritos Overview | |
|---|---|
| Parent Company |
Pepsi Co |
| Category |
Wafer Snacks |
| Sector | |
| Tagline/ Slogan |
Snack strong; Dangerously bold; Keep munching we’ll make more, The loudest taste on earth |
| USP |
Tasty Mexican Snack with many flavor variants |
| Doritos STP | |
| Segmentation |
Snack food segment |
| Target Market |
Youth population with taste for international flavors |
| Positioning |
Positioned as crunchy, party snack |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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