Pass Pass SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1752
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SWOT Analysis of Pass Pass with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pass Pass

Parent Company

DS Group

Category

Mouth freshner

Sector

Foods and Beverages

Tagline/ Slogan

Totally natural total fun

USP

The health aspect and absence of synthetic essences or flavoring

STP

Segment

People wanting herbal, non-toxic mouth freshener

Target Group

Youth and adults

Positioning

Time pass shared fun kind of brand

SWOT Analysis

Strengths

1. 100% herbal indulgence with no carcinogenic ingredients

2. Herbal non-toxic mouth freshener

3.Excellent distribution network consisting of paan-waalas,  cigarette shop owners and department stores

4.Available in affordable and convenient packages

5.Pass Pass sweetener does not contain sugar

6. TVCs and print ads improve visibility

Weaknesses

1.People preferring tobacco may not prefer

2.High cost of ingredients and packaging costs

Opportunities

1.Product for people who want to give up tobacco

2.Product for young Indians

Threats

1.Young people may prefer chewing gum

2.Adults may prefer traditional paan or supari as mouth freshener

3.Presence of a large unorganized sector in the mouth freshener segment

Competition

Competitors

1. Panparag

2. Manikchand



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