Catch Salts and Spices SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3236
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SWOT Analysis of Catch Salts and Spices with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Catch Salts and Spices

Parent Company

DS Group

Category

Salt, Pepper and Spices

Sector

Food and Beverages

Tagline/ Slogan

Zara Sa

USP

The unique Low Temperature Grinding (LTG) technology that prevents the evaporation of volatile and delicate oils from spices

STP

Segment

Quality conscious and price conscious Indians

Target Group

Modern Indian Women

Positioning

Premium quality product at affordable prices

SWOT Analysis

Strengths

1.Wide range of products and assortments available inmono cartons / sprinkler packs / pouches that are easy-to-carry and use

2.Needed less for cooking as they don’t contain fillers
3. Low Temperature Grinding (LTG) prevents evaporation of volatile oils and delicate oils from spices
4. Retains original aroma that gives authentic flavor to the food

5. Good availability at most popular retail chains

Weaknesses

1. Catch is perceived as an expensive brand due to its past association with Catch spring water

2. Many similar options available hence brand switching it high

Opportunities

1. Catch is popular in North and Central India. With its cultural specific new products like Sambhar Masala, Fish Masala can establish itself in other parts of the country
2.Promote Catch at 5-star hotels, top-notch caterers

3.Export Catch Spices

Threats

1. Health conscious people preferring less spices

2. Entry of international brands

Competition

Competitors

1.MDH
2.MTR
3.Everest



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