Catch Natural Spring Water SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2545
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SWOT Analysis of Catch Natural Spring Water with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Catch Natural Spring Water

Parent Company

DS Group

Category

Drinking Water

Sector

Foods and Beverages

Tagline/ Slogan

Purity of Himalayan water

USP

Catch Natural Spring Water is the only Indian brand of pure and natural spring water, bottled at the source Himalayas without being subjected to any chemical treatment

STP

Segment

Upper-middle and upper class Indians

Target Group

Hotels, embassies, clubs and restaurants

Positioning

Positioned in the league of upmarket bottled water

SWOT Analysis

Strengths

1. Catch Natural Spring Water is the only bottled water in India certified to comply with the Food & Drug Administration (US) Code of Federal Regulations by NSF International
2. It comes packed in high quality PET bottles, available in different sizes of 100 ml, 200 ml, 500 ml, 1000ml, 1500 ml and 25 litres
3. Perception as a premium product

4.Product is good for health

Weaknesses

1. Expensive as compared to other brands of bottled water
2.Perceived as a product for 5-star institutions
3.Few sources of water having same quality as Himalaya

Opportunities

1. Enter the household segment
2.Penetrate the domestic market

3. Opportunity to grow by more advertising and tieups

Threats

1.Threat from other water company competitors
2.Many people don’t buy bottled water

Competition

Competitors

1.Evian

2.Perrier

3. Bisleri

4. Aquafina

5. Kinley



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