Arokya Milk SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2188
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SWOT Analysis of Arokya Milk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arokya Milk

Parent Company

Hatsun Agro Products Ltd

Category

Food processing

Sector

Food and Beverages

Tagline/ Slogan

Goodness with care, from our villages

USP

Great bonding with existing suppliers and customers

STP

Segment

Milk processing segment

Target Group

Lower and middle income groups

Positioning

Positions itself as quality milk from Pasteurized, Tasty milk that is full of Nature's Goodness

SWOT Analysis

Strengths

1. Available in four different pack sizes, 1 litre, 500ml, 200ml and 100ml
2. Great bonding with existing suppliers and customers
3. Great demand for milk will ensure its sales in its region

4. Good product quality and packaging

Weaknesses

1.Weak distribution system, not available in many parts of the country
2. Less awareness of the brand and does not fall in the consideration set of most people

Opportunities

1. The brand should come out with different variants, as people are more health conscious these days
2. Can utilize its distribution system and sell tetra packs which would help in increasing brand recall and increase sales too

Threats

1. Brand not well known, whereas other competing brands have already made their mark
2. Customers are generally brand loyal and do not change milk brands

Competition

Competitors

1.Amul
2.Paras
3. Mother dairy



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