SWOT Analysis of Arokya Milk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hatsun Agro Products Ltd
Food and Beverages
Goodness with care, from our villages
Great bonding with existing suppliers and customers
Milk processing segment
Lower and middle income groups
Positions itself as quality milk from Pasteurized, Tasty milk that is full of Nature's Goodness
1. Available in four different pack sizes, 1 litre, 500ml, 200ml and 100ml 2. Great bonding with existing suppliers and customers 3. Great demand for milk will ensure its sales in its region
4. Good product quality and packaging
1.Weak distribution system, not available in many parts of the country 2. Less awareness of the brand and does not fall in the consideration set of most people
1. The brand should come out with different variants, as people are more health conscious these days 2. Can utilize its distribution system and sell tetra packs which would help in increasing brand recall and increase sales too
1. Brand not well known, whereas other competing brands have already made their mark 2. Customers are generally brand loyal and do not change milk brands
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