Funda Goli SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1160
Advertisements

SWOT Analysis of Funda Goli with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Funda Goli

Parent Company

Godfrey Phillips India Limited

Category

Confectionary

Sector

Food and Beverages

Tagline/ Slogan

Dil Se Desi

USP

Provides Tangy desi fruit flavours

STP

Segment

Kids looking for a high quality fruit candy in moderate price range

Target Group

Families in low middle income range

Positioning

Positions itself as a ‘desi’ candy with fruit flavors close to the Indian heart

SWOT Analysis

Strengths

1. Decent distribution system to make a good initial impact
2. Good brand image of Godfrey Philips
3. Not many people care about the brand and just go for a tangy fruit flavor

4. Available at almost all grocery stores due to good distribution network

Weaknesses

1. The comparatively limited marketing makes it hard to be a strong player
2.For a company that has products ranging from tea to cigarettes, candy is a new segment and has less experience

Opportunities

1. Bring out more flavors in the fruit flavor segment and venture into the mint and butter candy segment
2.Ensuring availability and creating pull by repeat purchase

Threats

1. The segment is pretty crowded with major players already
2.Many competitors in the segment offering the same price and quality

Competition

Competitors

1. ITC Confectionery
2. Parle Confectionery
3. Cadburys



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.