Gatorade SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 14992
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SWOT Analysis of Gatorade with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gatorade

Parent Company

Pepsi

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Obey your thirst; Is it in you; Rehydrate replenish refuel

USP

World’s No.1 Sports Drink

STP

Segment

Sportsmen/Youngsters preferring flavored sports drink

Target Group

Young sportsperson

Positioning

Replenishes energy of a sportsman/athlete/young men and women

SWOT Analysis

Strengths

1.Good product quality

2.Strong brand name

3.It has science to back up their product and is proven to excel and maintain physical performance during competition.

Weaknesses

1.Low advertising and visibility

2.People unaware about product benefits

3.High price

4.Many varieties tend to confuse the customers.

Opportunities

1.Leverage successful brand Pepsi

2.Advertise more

3.Celebrity endorsements

4.Tap into new performance products ex Protein etc.

5. They could add a vitamin enhanced hydrator to compete with brands like vitamin water that take some of their target segment.

Threats

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Competition

Competitors

1. Lucozade

2. Vitamin water

3. Powerade

4. Glucon-D

5. Dabur Glucose D


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