KFC SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 14587
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SWOT Analysis of KFC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KFC

Parent Company

KFC(Kentucky Fried Chicken)

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

Finger Licking Good

USP

High variety in chicken meals

STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

The best chicken burgers

SWOT Analysis

Strengths

1.Huge popular brand name and high brand loyalty

2.High number of products

3.Hygenic food and quick service

4.Good advertising and marketing

5.Strong trademarks recipes.

Weaknesses

1.High fat and high calorie food not good for health conscious people

2.Franchise management globally is a challenge

Opportunities

1.Introduce better vegetarian products

2.Introduce home delivery

3.Venture into newer markets

4.More spending on the resources and development as well as introducing new food items and products.

Threats

1.Threat from other eating joints/restaurants

2. With the lifestyle of people changing due to growing awareness about healthier food people now look for something healthy, low calories and delicious at the same time.

Competition

Competitors

1.McDonald's

2.Pizza Hut

3.Domino's

4.Subway

5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza



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