Walkers Crisps SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4304
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SWOT Analysis of Walkers Crisps with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Walkers Crisps

Parent Company

Pepsi Co

Category

Snacks

Sector

Food and Beverage

Tagline/ Slogan

There is no crisps like Walkers

USP

Exciting promotional campaigns

STP

Segment

Young, adventurous medium snacking segment

Target Group

Middle income young individuals

Positioning

Ultimate snacking experience

SWOT Analysis

Strengths

1. Large variety of flavors

2.Exciting promotional campaign track record

3.Large variety of sizes easily available

4.Good brand recall on account of rich brand history

Weaknesses

1.Very less number of chips in small packages have earned the wrath of consumers

2.Limited global penetration compared to some leading brands

Opportunities

1. The huge market for  environmental friendly  packaged food can be tapped

2.Since the product is competing more on price, more focus in trade relations enhancement and increase in shelf space might lead to sales volume increase

Threats

1. Traditional ingredient supply areas for Walkers have been subjected to crop failures which might affect Walkers’ operations

2.Aggressive threat from much healthier snacking competitive products

Competition

Competitors

1.Mc Coy’s Crisps

2.Pringles



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