Rold Gold Pretzel SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1183
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SWOT Analysis of Rold Gold Pretzel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rold Gold Pretzel

Parent Company

Pepsi Co

Category

Snacks

Sector

Food and Beverage

Tagline/ Slogan

America’s No. 1 Pretzel

USP

Lactose free mainstream Pretzel

STP

Segment

Young Population – Middle Income category

Target Group

Young middle class individuals

Positioning

Snack to go hand in hand with Beer or non-alcoholic beverages

SWOT Analysis

Strengths

1. Quality ingredients and great aftertaste nature of snack

2.Baked (instead of fried) nature of the product makes consumer perceive it as healthy

3.Lactose free variant helps in targeting a huge population segment in the US

4.Great brand recall in the Pretzel category

Weaknesses

1. Limited global presence compared to some major brands

2.Slight sales decrease in recent years due to numerous snacking option available in recent years

Opportunities

1. Tap into emerging markets like BRICS countries

2.Opportunity for tie ups with local bars to increase sales tremendously

3.Association with sporting events such as Football and baseball might lead to much better brand recall and awareness

Threats

1.Cheap pricing followed by private label players might wean away the price sensitive customer base

2.If expanded to new geographies, sourcing of raw material might pose a problem which might impact quality and therefore the brand

Competition

Competitors

1.Snyder

2.Private label Pretzels



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