Pizza Hut SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 20220
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SWOT Analysis of Pizza Hut with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pizza Hut

Parent Company

Pizza Hut

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

Your Favorite Your Pizza Hut

USP

Good service and good pizzas at outlets

STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Most delicious pizzas for the entire family

SWOT Analysis

Strengths

1.Huge popular brand name and high brand loyalty

2. Innovative range of pizzas under one roof

3.Hygenic food and quick service

4. Sound financial situation and international turnover.

5.Good advertising and marketing

6. Over 20,000 franchises around the world

Weaknesses

1. Loyal customers are feeling that the satisfaction of the pizzas is declining.

2. Franchise management

3. Lack of an organic pizzas, which will limit the target market

Opportunities

1. New Pizzas with different crust sizes and flavors.

2.Venture more into home delivery

3.Venture into newer markets

Threats

1. Threat from Dominos pizza, also from Mc Donald’s who have tried to introduce a new meal that is a Pizza.

2. Health conscious people.

3. The rising prices of special ingredients like cheese, used in pizzas.

Competition

Competitors

1.KFC

2.McDonald's

3.Domino's

4.Subway

5.Papa John's Pizza

6.Smokin Joes Pizza

7.Taco Bell



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