Domino's SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 17618
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SWOT Analysis of Domino's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dominos

Parent Company

Dominos

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

Khushiyo ki home delivery; Hungry Kya?

USP

Home delivery in 30 minutes else free

STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Best pizza home delivery service

SWOT Analysis

Strengths

1.Huge popular brand name and high brand loyalty

2.High number of products

3.Hygenic food and quick service

4. Leader in online & mobile ordering.

5. Strong brand equity supported by heavy advertising & marketing campaigns.

6. Global franchise operations - more than 3,500 in over 50 countries

7. Efficient and effective supply chain management enables it maintain its goodwill and promises

Weaknesses

1. High fat and high calorie food not good for health conscious people 2.Franchise management.

3. High staff turnover due to lack of training and development

Opportunities

1.Improve efficiency and home delivery service

2. Introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Domino’s.

3. The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels.

4. Growing presence in emerging markets, particularly in India, China.

Threats

1. Intensive competition from a fragmented number of small competitors

2. Changing consumer habits towards healthier food choices.

Competition

Competitors

1.KFC

2.Pizza Hut

3.McDonald's

4.Subway

5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza



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