Dominos SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 20342
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SWOT Analysis of Dominos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dominos

Parent Company

Dominos

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

The world's leading pizza delivery company; Khushiyo ki home delivery; Hungry Kya?; Ye hai rishton ka time

USP

Dominos pizza home delivery in 30 minutes else free

Dominos STP

Segment

People willing to have a delicious pizza at a restaurant or at home

Target Group

Children and youth from middle and upper classes from urban areas

Positioning

Best pizza home delivery service

Dominos SWOT Analysis

Strengths

1. Dominos is a hugely popular brand name and has high brand loyalty

2. Diverse range of products offered by Dominos apart from Pizzas

3. Hygenic food and quick service

4. Leader in online & mobile ordering as compared to its competitors

5. Dominos has a strong brand equity supported by heavy advertising & marketing campaigns

6. Global franchise operations - more than 3,500 in over 50 countries

7. Efficient and effective supply chain management enables it maintain its goodwill and promises

8. More than 200,000+ people are employed with Dominos

Weaknesses

1. High fat and high calorie food not good for health conscious people

2. Intense competition means Dominos' has limited growth in market share

Opportunities

1. Improve efficiency and home delivery service, which is Dominos' point of differentiation

2. Introduction of new flavor additives and pizza toppings that are region specific can be a good stride for Dominos.

3. The distribution network should be further strengthened so as to ensure market penetration in the existing markets at maximum optimum levels.

4. Growing presence in emerging markets, particularly in India, China.

Threats

1. Intensive competition from a fragmented number of small competitors can reduce business for Dominos

2. Changing consumer habits towards healthier food choices.

3. Changing government policies and regulations can affect global operations

Competition

Competitors

1.KFC

2.Pizza Hut

3.McDonald's

4.Subway

5.Burger King

6.Smokin Joes Pizza

7.Taco Bell

8.Papa John's Pizza


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