Manikchand Flour Mills SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1801

SWOT Analysis of Manikchand Flour Mills with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Manikchand Flour Mills

Parent Company

Manikchand Group


Food Processing


Food and Beverages

Tagline/ Slogan

The ingredient is excellence


Excellent quality of wheat from fresh mandis from Maharashtra and MP



Working class people preferring ready flour

Target Group

For men and women of all ages


Mouth freshener after meals, celebrations or any moment of joy

SWOT Analysis


1.World-class quality, service and manufacturing excellence.

2.Has cutting edge technology for washing and cleaning wheat

3.Continous investment in manpower, capacity increase and extended dealer network.

4. Suppliers include ITC, Olam exports, etc.

5. Good brand visibility through TVCs and print ads


1.Well-known only in South India.

2.People cannot associate with the brand famous for pan masala


1.Increase its presence in other parts of India other than south India.

2. Increase exporting its high quality flour.

3. Introduce aata with a new brand name


1. People don’t prefer ready-madeflour.

2.Competitors have flours having higher brand recall



1.Aashirwad aata

2.Pillsbury chaki fresh aata

3.Unbranded local ready available flour


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