Dairymax SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 696
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SWOT Analysis of Dairymax with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dairymax

Parent Company

DS  Group

Category

Dairy

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Long-shelf life milk products

STP

Segment

Anyone who needs milk and milk-products

Target Group

Middle and upper class people

Positioning

Premium quality product at affordable prices

SWOT Analysis

Strengths

1. Excellent marketing, production, distribution and processes strengths.

2. Finances available for acquiring dairy farms which use technology.

3.Better milk processing technology like stainless steel plant with spray drying technology.

4. Association with DS Group with is well-known in food processing industry

Weaknesses

1.Only long shelf-life products like ghee, milk powder in the portfolio
2.Intense competition means limited market share

Opportunities

1.Started in North-east India where the dairy production is low but demand is high giving a lot of scope for growth.

2. Develop cold chain facilities to start fresh products like dahi, chaas, lassi, etc.

3. The demand for milk and milk products is growing very fast

Threats

1.Existing players in the market have huge portfolio of products to offer

2. People generally resist to change milk and milk-products brands

Competition

Competitors

1.Nestle
2.Amul
3.Britannia

4.Hatson agro

5.Mother Dairy



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