Catch Spring Soft Drinks SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2339
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SWOT Analysis of Catch Spring Soft Drinks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Catch Spring Soft Drinks

Parent Company

DS Group

Category

Soft Drinks

Sector

Food and Beverages

Tagline/ Slogan

Catch Cola

USP

Purity and freshness of Himalayan spring water with taste of the drink; combines excellence with originality

STP

Segment

For all people preferring soft drinks

Target Group

All age groups from lower, middle and upper class

Positioning

Premium quality product at affordable prices

SWOT Analysis

Strengths

1.Existing chain of cold chain used to sell Catch spring natural water

2.Excellent network of pan-waalas who sell DS Group tobacco and non-tobacco products

3. Catch is a brand known for its quality
4. Available in three flavors-Cola, Orange and Lemon

Weaknesses

1.Limited brand recognition via online and offline mediumscompared to top cola brands
2.Due to presence of lot of competitors, limited market share

Opportunities

1.Pan-waala network exist in rural areas as well and hence can be used effectively to sell soft drinks
2.Leverage the brand equity of brand –‘Catch’

Threats

1. Health conscious people don’t prefer soft drinks

2.Substitues like fruit juices

Competition

Competitors

1.Cocacola

2.Pepsi

3.Miranda

4.Pepsi


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